It's wonderful when twice a year, Copenhagen bursts into
life and welcomes around 50,000 foreign journalists,
buyers and fashion enthusiasts.
In summertime, Copenhagen becomes a little more
lively and joyful than usual - not to mention more fashionable.
In recent years, the Danish capital has evolved to become
a small fashion metropolis, as many travel here to
get inspired and buy original products. They also check
out stylish young Scandinavians who have in the past few
years caught the eye of street style photographers.
Danish design has always been world famous for its
functionalist approach. Fashion in Copenhagen is no exception.
Each season, Danish fashion designers create
clothes that are just as practical and affordable as they
are cool, trendy and urban.
Fashion is Denmark's fourth largest export industry,
and you can feel it immediately when you move around
in the streets. Whether it is in a small basement shop
in a winding side street of Vesterbro; in Nørrebro where
a new graduate designer has settled; or in Magasin
Department Store, the flagship store with Danish and
international brands in the inner city, you can immediately
sense the Danish fashion DNA. For me, it is the mix
of the intimate with an international atmosphere that
makes Copenhagen a very unique city.
At the same time, Copenhagen has become Northern
Europe's gastronomic hotspot for every taste and price
range. Both the world's best restaurant, Noma, and a
host of other gourmet restaurants are easily reachable
by bike. When you are out and about in town, there is
always something new to experience in one of the city’s
neighbourhoods. For instance, you can visit one of the
many cool galleries or artsy cafés that have sprung up
in recent years. All of this makes our town a unique little
city in Europe.
I hope you enjoy your visit to Copenhagen and leave
here feeling inspired and with fond memories of the Danes
and the fashion we create.
Danish Fashion and Textile
As Øland, Creative Dir., Danish Fashion and Textile BY MALENE BIRGER A/S