PART 1 THE KIRKBI FUNDAMENTALS
KIRKBI A/S is the Kirk Kristiansen family’s holding and investment company.
The KIRKBI Fundamentals serve as the compass in all business activities.
The KIRKBI Fundamentals are based on the
LEGO Idea Paper – a short internal document
written by the Kirk Kristiansen family.
The LEGO Idea Paper describes the
foundation for all Kirk Kristiansen
enterprises – the LEGO Foundation, the
LEGO Group, LEGO Education and KIRKBI.
Common to all enterprises is the shared
mission, promises, spirit and values.
KIRKBI’s aspiration is to enable the
Kirk Kristiansen family to succeed with
the mission through generations and
to create a positive impact through
responsible ownership and investments.
ACTIVE AND ENGAGED FAMILY
Active and engaged family ownership is
crucial to the Kirk Kristiansen family. Being an
active and engaged owner is about having
a deep interest and engagement in how
the family enterprises develop, how the
enterprises engage with children of all ages
as well as stakeholders in general, what the
culture is like and how the values are lived
and not least - caring for employees.
In short, an active and engaged
ownership is about being guardians of
how the Kirk Kristiansen family enterprises
To ensure a continued active and
engaged family ownership, the Kirk
Kristiansen family has carefully prepared
for the smooth handover between the
3rd and 4th generation, which is ongoing.
In 2016, Kjeld Kirk Kristiansen and Thomas
Kirk Kristiansen took the first steps in the
smooth handover as they swapped
roles in the Board of Directors in LEGO
A/S where Thomas Kirk Kristiansen
| 14 | ANNUAL REPORT 2017
became deputy chairman and Kjeld
Kirk Kristiansen became an ordinary
board member. On the board of the
LEGO Foundation, Thomas Kirk Kristiansen
became chairman and Kjeld Kirk
Kristiansen deputy chairman. Kjeld Kirk
Kristiansen continues to be the chairman
of the board of KIRKBI A/S.
As a part of the transition and the future
family ownership, the Kirk Kristiansen family
decided that in each generation one
person should be taking the role as the
most active owner. The most active owner
will, on behalf of the whole family, be close
to the LEGO Group, the LEGO Foundation,
LEGO Education and KIRKBI. The family
agreed that Thomas Kirk Kristiansen should
assume this role in the fourth generation.
Furthermore, the family agreed that all
owners in each generation are engaged
and responsible shareholders as well
THE KIRKBI FUNDAMENTALS
The LEGO House – Home
of the Brick – opened in
September 2017 in Billund,
Denmark. The LEGO House is a
dream come true for Kjeld Kirk
Kristiansen. Inspired by LEGO
fans of all ages, the LEGO House
is an experience house, where
guests can explore the endless
possibilities of the LEGO brick
and get a deep understanding
of what the LEGO Idea is all
as ambassadors and culture carriers of
the family’s core values. All owners are
engaged in different ways in the business of
the LEGO Group, KIRKBI and the associated
foundations – acting as members of the
Board or undertaking representative duties.
MISSION Inspire and develop the builders of tomorrow
Enable the Kirk Kristiansen family to succeed with the mission through
generations and to create a positive impact through responsible
ownership and investments
Mutual value creation
SPIRIT Only the best is good enough — always strive to do better
VALUES Imagination — Creativity — Fun — Learning — Caring — Quality